About Us

We are parents too!
Thank you for visiting Ruby Kids online store! You are supporting a family run business based in Rototuna, Hamilton NZ. 
With two little rascals of our own , we have tried so many products for babies and young kids. Wanting to share all of our favourites in one place for other parents to enjoy is how Ruby Kids was born. Parenting is the hardest but most rewarding job so we have done the research for you and aim to bring you the best of the best in baby and kids gear including beautiful natural skincare, ethically made products and smart and innovative ideas to make your life as a parent just that little bit easier.
Supporting other Mums is an important part of my business and I am now proud to say that we help NZ not for profit charity The Mums Clique every month with your help.  
Rachel, Daniel, Emily and Olivia